A FUNCTIONAL Approach To Building Your Virtual Practice

with Michelle Rogers, ND, MSAOM, FDN-P


What is the WELLth Mentorship & Mastermind?

This is a 6-month, high-touch business AND clinical development program that gives you the tools you need to master the art of functional laboratory analysis while starting, growing and scaling your virtual practice.

Stop wasting time trying to re-invent the wheel!
This is YOUR secret weapon to creating a life of WELLth -- full of abundance, purpose, health, wealth, and joy.


What if YOU...

Could collapse time, have a clear plan of action, create a sustainable virtual practice, get reliable client results that lead to referrals AND had a secure business model that works now
+ in the future?

Had the energy and mental focus needed to blast through your to-do list, decrease overwhelm + anxiety, effortlessly create content and magnetize your ideal clients to your audience?

Could get more done in less time AND still have an abundance of energy at the end of the day, so you could give from overflow instead of sustenance?

WITHOUT losing any MORE time, investing MORE money without a return and wasting MORE precious energy on courses, coaches + programs that don't move the needle for YOUR business.



▷ Your practice is "going okay", you're getting by, so you keep going through the motions waiting for things to change.

▷ You look to business coaches for solutions but only get generic strategies and marketing tactics that don't work for an online wellness model during these pivotal times.

▷ You keep your brick-and-mortar practice running, because it's stable, safe and predictable (but... you know that's not true).

▷ Your focus is dispersed, you feel restless, and it is showing up in your work, your relationships and your clients can feel that your energy just isn't present anymore.

▷ You know that something needs to shift, but you don't know the next step.

BUT it doesn't have to be this way!

There is a better approach.

Let me show you how I made 6-figures in less than 6 months in my virtual practice with unmatched clinical results.


I want to share this actionable 30-minute training so you can create a sustainable virtual practice.

By clicking "GET INSTANT ACCESS" you are consenting to receiving emails from The WELLthy Woman and you can opt-out at any time.

"I've done Tony Robbins, I've done Life Coach, I've done programs, and those were all helping me but they never really gave me the direction and the clarity that this program gave me. It was like somebody went into my brain and was like "Oh, okay. I'll just answer all the questions that you didn't even realize you had and put it into a program and deliver it to you."

Sarah Greenfield
Functional Dietitian

Is the WELLth Mentorship + Mastermind right for you?

If I were sitting in front of you right now face-to-face, looking at you directly in the eyes, could you answer YES to any of the following questions...

▷ Are you only keeping your brick-and-mortar practice running, because it’s stable, safe, and predictable and you're not sure how to do all the "legal stuff" for a virtual practice?

▷ Are you tired of waiting and watching life pass you by, but you don’t know the next step?

▷ Are you ready to tap into your next level of freedom, significance, growth and contribution?

▷ Do you desire to make a positive impact on others' lives, create more abundance in YOUR life and leave a legacy that you can feel truly proud of?


If you answered YES to one or more of these questions, then you are EXACTLY where you are supposed to be.


▷ Do you have a passion for helping people get to the root cause of their symptoms, but know your current approach isn't sustainable?

▷ Do you KNOW that you could be serving your clients better, but you lack confidence in functional lab interpretation and practical application, so you end up leaving a LOT of valuable data on the table?

▷ Are you a naturopathic doctor, nutritionist, nurse practitioner, acupuncturist, medical doctor or other licensed or certified health and wellness professional who wants to break free of the current DYSfunctional paradigms?

▷ Have you been searching for a business coach or mentor, but you’re only seeing generic strategies and marketing tactics that don’t work for an online wellness model?


This program is NOT for you if:

❌ You are attached to health and wellness dogmas and are unwilling to consider a new approach

❌ You don’t see the value in investing in yourself or your future

❌ You lack inspiration and can’t get out of your own way to see a bigger vision for yourself or your practice

❌ You completely dislike having a framework, structure, strategy and action items to keep you accountable

❌ You would rather do everything yourself instead of asking for help from someone who is ready and willing to share their knowledge, experience and expertise


Collapse Time

Instead of wasting hours each day, you will learn how to take massive aligned action. 

You are a practitioner, not an online business guru. Mentorship literally collapses time, because you get to learn how to do things the RIGHT way.

I have been in your shoes, and now, after years of trial and error, doing the research, investing in the mentors and spending 20+ years and hundreds of thousands of dollars on my own growth and development, I'm living my best life.

Why take the long and arduous route, when you could have a direct ticket to success?

By joining you will be gaining access to ALL of my knowledge: protocols, templates, scripts and productivity resources. You will also gain access to my strategies behind building a successful business, brand, and presence.


A generic business coach will not get you to where you want to be, because they don’t REALLY understand what you do and how you serve the world.

Throughout this program, you will have UNLIMITED support from me (i.e. someone who GETS you, your vision, and your goals) through our private chat community and office hours held three times per month.

You will also have access to Mindset Mondays, which will be hosted twice a month by a licensed therapist and mentor.

These sessions will provide additional mental, emotional and spiritual support to help with the deeper inner transformation that takes place anytime we choose to take our lives to the next level -- more details below!

"In the mentorship, we go through very specific phases on how to support our clients. Really streamlining a ton of different functions from scheduling to communicating with my clients to ordering supplements to ordering tests to vetting my client process known who's the right fit for me, how to do that."

Christina Pann
Functional Nutritionist


Hi, I’m Michelle.

I created this mentorship, because I know what it’s like to have a DEEP desire for FREEDOM but feel stuck in an unfulfilling and outdated paradigm.

My entrepreneurial journey started back in 2012, right after graduating from Bastyr University with my Masters in one hand and my Doctorate in the other.

 Even though I landed a sought after residency in San Francisco, I made a hard choice to walk away, but my heart just wasn’t feeling it.


I’ve sat where you’re sitting RIGHT NOW

I ended up moving to Portland, Oregon and spent my first 4 years as a primary care provider and another 2 years in a cash-based private practice. I had a close mentor, a full practice, I was earning 6-figures and thought I was doing everything right…

But I was depressed. 

Life was LITERALLY being sucked out of me. I was a slave to insurance companies, my patients were enmeshed in a broken medical system, they had inconsistent follow-through, and I felt like my life was just passing me by.

This wasn’t what I thought I was signing up for, when I became a naturopathic doctor and acupuncturist. 

When I reflected on what my soul really desired, it became crystal clear. I needed FREEDOM - time, geographical and financial. So, I referred out all my patients, left my brick-and-mortar and decided to start fresh.

I'm not going to lie, it was a rollercoaster. Honestly, if I had to do it again, I would’ve done it QUITE differently. BUT when you have a vision, a dream, a plan, a passion - YOU MAKE IT WORK.

You pool your resources to hire coaches, mentors and other experts to help you materialize your vision, and you end up collapsing time in the process. You hustle your butt off, because failure is no longer an option.

Once I decided to go all in to my virtual practice, I made 6-figures in less than 6 months and my clients were getting amazing results.

The thing is, I know there are SO many practitioners who deeply desire that freedom as well, and I can only see so many 1:1 clients myself. So, I saw a simple solution. 

I knew I needed to share my methods, so more practitioners could build a life they love while helping more people in the process.

"I love this mentorship + mastermind SO MUCH! Seriously the best investment I've made for myself/business 🙏🏼💕"

Chloe Bañales


[i.e. people just like YOU]

Simply put - we have the ability to change the course of health + wellness care.

▷ We give our clients the power and authority over their health, which ripples out into every other area of their life - true empowerment.

▷ We know that the body has an innate ability to heal itself - it’s just a matter of giving it the right information and environment, and we are EXPERTS at providing the guidance needed.

▷ We are heart-centered practitioners who value the beautiful interaction between humans and nature.

People need us now more than ever!

Here’s how it works:

Proven Process For Results

No more guessing and wondering if you’re doing the right things at the right time - simply follow the step-by-step blueprint, follow the action items, ask questions, and watch your dream virtual practice flourish.

Unlimited On-Demand Mentorship

You will have access to weekly group video calls to give customized, in-depth coaching when you need it. Daily support is also available anytime you post questions in our private chat community.

Detailed Curriculum

Throughout the mentorship, you will be granted access to 18 modules of curriculum. These modules are dripped out week-by-week, with one week off each month, so you have time to learn and implement before going onto the next step. Slow and steady progress WILL get you the results you are looking for.

Lifetime Access

When you join, you are given lifetime access to the curriculum. Even after the initial 6-month container, the educational modules and resources will be here for you during every step of your journey. At the end of the container, you will be given the opportunity to join our ongoing practitioner mastermind.


When you join, you'll be immersed in a community of practitioners who GET you and will be there for you EVERY step of the way. Together, we will help keep you accountable and ensure you are moving forward EVERY single week.

Supportive Community

Being in the online space can be lonely, especially being pioneers of the health and wellness paradigm shift. But when you join our practitioner family, you’ll be warmly welcomed into an active community of other like-minded providers who you can connect & mastermind with -- you’ll be inspired, motivated, held accountable… and you’ll make friends and colleagues for life.

The Journey

Build a Virtual Practice

You will learn how to start, grow and scale your virtual practice with a proven strategy. Get hands on business coaching and mentorship by someone who understands you, your work and your dream.

Functional Lab Analysis

You will learn the ins and outs of the seven major functional lab tests: blood chemistry analysis, digestive analysis, food sensitivity testing, hormone analysis, adrenal analysis, organic acids and functional genomics testing.

Personalized Wellness

Choose to embark on your own personal health optimization journey. You are encouraged to run functional lab analyses for yourself, create a personalized protocol and refine it with guidance.

"The time commitment for the mentorship honestly has been perfect because in some regards it is self-paced. You're able to freely ask questions, go over client cases...it creates a whole new level of confidence. There's very practical steps and a strategic order to go through things, just makes all the information so palpable."

Christina Pann
Functional Nutritionist

How is the WELLth Mentorship + Mastermind different than other programs?

I’m glad you asked!

It’s created by and for practitioners -- it’s not a broad stroke solution to creating an online business. It’s created specifically for people like us.

It’s a living entity. This isn’t a stagnant online program -- it is constantly improving and evolving.

Get a proven comprehensive strategy to help your clients reclaim their metabolism, hormones, mind and mood that is guided by THEIR lifestyle and lab results (and learn how to do it for YOURSELF too!)

Collapse time by gaining access to my protocols, templates, scripts and other resources I use every day in my practice.

Learn how to start, grow and scale your online virtual practice the RIGHT way (learn from my mistakes!)

▷ Work with someone who cares deeply for your inner fulfillment, purpose, mission and holistic transformation.



I want to share this actionable 30-minute training so you can create a sustainable virtual practice.

By clicking "GET INSTANT ACCESS" you are consenting to receiving emails from The WELLthy Woman and you can opt-out at any time.


Clinical Development

Create your signature program

Master functional lab interpretation

Learn to create customized protocols

Gain access to my protocols, reports, client handouts, templates, and resources you can use in your practice

Clinical coaching and practice management strategies

Personal development strategies

Specialized trainings

Legal templates and disclaimers

Easily access/order functional lab tests


Business Development

Learn how to start, grow, and expand your online practice

Gain access to my business procedures and operations

Step-by-step social media strategy to attract ideal clients

Strategies to stand out in your market and get paid what you are worth

Personal branding strategy

Coaching on sales with scripts

Access to all my marketing materials

What's Included

WELLth Mentorship

Get tapped in with the hive mind and connect with other functional providers on the same path while getting personalized mentorship along the way.

Functional Lab Interpretation

Master functional lab analysis and learn to apply it by creating customized strategies and protocols that get RESULTS for your clients.

Unlimited Support

Contact me any time with questions through our private chat community and show up to our dedicated office hours held three times a month.

Mental, Emotional & Spiritual Support

There’s a saying that success is 80% mindset and 20% strategy, and from experience, I agree. The first month of the mentorship is highly targeted towards mindset for this exact reason.

The goal of this mentorship is to not only provide the framework and strategy you need to build the practice you desire but also provide a container for you to experience the deep inner transformational work that will accelerate your results. 

With these goals in mind, I’ve invited my own personal therapist and mentor to provide guidance, inspiration and support for your own conscious evolution throughout the course of this program.

Gavin Frye has been a licensed therapist and mentor for over 35 years and specializes in working with entrepreneurs. He has been pivotal in my own personal development, and I’m excited for you to get the additional support you may need -- mentally, emotionally and spiritually -- as you progress through this process.

Twice a month, Gavin will be facilitating our Mindset Mondays, and will be available to work with each of you via targeted one-on-one mini-sessions addressing the following kinds of issues: 

  • Anchoring inner leadership as the foundation for outer leadership
  • Clearing patterns of self-judgment through healing self-compassion
  • Strengthening connection with our Authentic Self (dissolving imposter syndrome)
  • Stepping free from unconscious patterns of fear and lack
  • Building greater trust in our trajectory of success
  • Naturally embracing a consciousness of wealth

How much more time, energy + money do you have to waste?

Let's face it... you don't want to have FOMO this time next month.

It is time to stop wishing things were different -- DECIDE to make a change and start taking powerful steps towards building the virtual practice of your dreams right NOW.

The ROI is almost instantaneous. By implementing what you learn in this container, not only will you make your money back from this investment, but you’ll have the business you have been DREAMING of building. A practice that will continue to support your life of WELLth -- full of abundance, purpose, health, wealth and joy.


"If you are thinking about signing up for this mentorship program, it's literally one of the best investments I've ever made into my business because it's so personalized. The whole program collectively has been transformative for myself and my business. This is a no brainer, I made my money back in the first week of announcing my program was available."

Sarah Greenfield
Functional Dietitian

Want To Work Together?

People need you now more than ever.

Click the button below to apply.

Once you apply, you will either be invited to join our next round, OR we will schedule a brief phone call to chat and answer any questions you may have.



Paid in Full



▷ UNLIMITED mentorship for 6 months

▷ 18 modules of detailed curriculum with LIFETIME access

▷ A proven strategy to start, grow and scale your virtual practice

▷ Learn how to master the art of functional lab analysis, interpretation + application

▷ Learn to create customized protocols that get results

▷ Gain access to my protocols, reports, handouts, templates, scripts + other valuable resources

▷ Go behind the scenes of my business procedures + operations 

▷ An invitation to join our exclusive members-only mastermind for ongoing support 


6-Month Payment Plan



▷ UNLIMITED mentorship for 6 months

▷ 18 modules of detailed curriculum with LIFETIME access

▷ A proven strategy to start, grow and scale your virtual practice

▷ Learn how to master the art of functional lab analysis, interpretation + application

▷ Learn to create customized protocols that get results

▷ Gain access to my protocols, reports, handouts, templates, scripts + other valuable resources

▷ Go behind the scenes of my business procedures + operations 

▷ An invitation to join our exclusive members-only mastermind for ongoing support 



The VIP WELLth Mastermind might be the perfect fit for you


Frequently Asked Questions

This mentorship is created specifically for health and wellness practitioners. 

You must have already completed your certification or license within your chosen healthcare modality. 

This includes physicians, physician assistants, nurse practitioners, naturopaths, chiropractors, dentists, acupuncturists, nutritionists, pharmacists, etc.

Health coaches, with no other background or training, are not permitted inside the mentorship. 

If you're unsure if this mentorship is the right fit for you, please reach out by sending an email to [email protected]

This is possible for ANY schedule! I understand that most people are very busy and have full-time jobs, families, commutes and hardly any free time.

Believe me, I've been there, so I designed this program so that you can work through it even if you're hard-pressed for time. 

You can listen to the trainings while driving, on the bus, or even at your current job with headphones. It doesn't matter what your schedule is like – if you can set aside at least 2 hours per week you will be able to work your way through it with clear action steps. 

Even if you can't start right away… reserve your spot and go at your own pace. These lessons are recorded and available online inside your training portal. You can login whenever you want, on your own time and on your own schedule.

There are 18 modules with 3-6 lessons each.

Modules will be released each week for three weeks, followed by one week OFF for implementation and integration.

Although you get lifetime access to the educational material, once you get a taste of the community inside the mentorship, it will likely be hard to walk away.

Having a group of talented, knowledgeable and like-minded individuals who are going through the same journey as you is priceless.

With this in mind, there are two options for ongoing support. 

  • Month-to-month membership
  • Annual VIP mastermind

Feel free to reach out for more details. 

We would love to help you in any way we can. Please email [email protected] with any questions.

We will get back to you ASAP with an answer!


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